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Terms like “Never give up” and “Always be persistent” have become clichés. Almost everyone knows about them, however, only a few people implement them. Rick was one of the rare people that understood the importance of persistence in negotiations.
This one time Rick had to negotiate with his medical insurance provider. Unfortunately, Rick’s wife suffered from several mental illnesses, it got to a point where it threatened the security of the whole family. Since treatments were quite expensive, Rick requested the medical insurance provider to pay for the expenses of treatments.
Due to some “company policy” the insurance provider refused to pay for the expenses. Instead of walking away from the problem, Rick decided to confront the insurance provider. For several days, Rick continued to argue with the insurance provider, he wrote letters to executives and managers in the company. Demanding they keep their promise of covering all medical treatments.
Insurance providers are obligated to cover all medical fees, however, some would use deceptive techniques to convince the customer they were unable to cover their fees. Since Rick knew about this law, he threatened company executives and managers with a lawsuit. Rick was a well-known man with lots of credibility, a lawsuit and Rick discouraging his friends from using the provider would essentially put the provider out of business.
Knowing the risks of a lawsuit and bad reputation, the provider decided to cover the medical fees of Rick’s wife. It took several weeks, however, it was worth it since the bill was quite large. If you’re persistent enough and move up the company writing letters to managers and executives, you will be able to get what you want.
Persistence is the key to getting what you want.
Noah’s handbook is a negotiating guide Noah made for his grandchildren.
We wish our readers don’t just simply read this story but also try to learn from Noah.
Book: You can negotiate anything by Herb Cohen (Purchase on Amazon)
- Be persistent with negotiating
Let’s say your 60 year old car was burned in an accident. And you’re disputing with your insurance company on the value of the car. The book in the insurance company values it at 500$ but you say it is a unique model worth 800$. You can threaten them by taking them to court. Now if you’re persistent enough and move up the company writing letters to managers and executives and being persistent they will eventually give you your 800$. Given they will have a damaged reputation and will need to pay for legal costs in the case you take them to court. The cost and benefit don’t match.
Notice: All of the entities and locations mentioned in this entry are fictional.