How to win any competition

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Competition is an essential part of all of our lives, whether you’re a business owner or just a student. Chances are you’re engaged in competition in one way or another in your daily life. With that said, I developed a great strategy when I first started my startup for dealing with competition. 

I developed the strategy after a competitor tried to take my company out with corporate espionage and sales wars. They were worried about my product possibly disrupting their technology. So, they decided to openly go to war with us and attack us by sending spies and hacking our software so it would malfunction. 

Now the chances are most companies would strike back by attacking their software and stealing their trade secrets. However, we decided on taking another path for dealing with it. Instead of directly engaging in competition with the other company, which would cost us way too much, we targeted sources that gave them power. 

By sources, I mean their customers. While a direct conflict would be expensive, targeting their customers, the source of their influence and power, would be more effective and cheap for us. We basically started off by analysing the sources of users for our competitor. Then, we went on to flood those sources with advertisements and our technology. 

Additionally, we released ads associating our brand and technology with being cool and their technology with being old and boring. These indirect attacks quickly elevated our position within the market, thus, taking away the market share of our competitor and decreasing their revenue. 

While our strategy still cost us money it was way more effective than engaging in a direct conflict. Those who win every battle are not really skillful, those who render others helpless without fighting are the best of all. 

Authors Note

We wish our readers don’t just simply read this story but rather also reflect on the lessons mentioned. See if you can implement any of the lessons taught in your life.

Book: The art of war by Sun Tzu (Amazon link


  • “Those who win every battle are not really skillful, those who render other’s armies helpless without fighting are the best of all” – Sun Tzu

We have seen great leaders beat their competitors without fighting throughout history. One example is when Genghis Khan would kill all animals when he went to war somewhere, so his enemies were not able to find food.

Another example is when Steve Jobs created advertisements depicting Apple as a cool and young brand and its competitor as old and boring. These are all examples of leaders beating opponents without directly fighting them. 

Notice: All of the content above is fictional. 

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