How to make your ideas seem more attractive

 Audio version available:

All of us have ideas we want other people to believe in, whether you are a salesman trying to sell a car or an employee trying to convince your boss to do something. You’re attempting to make them believe in your idea. With that said, I know two methods you can use to make sure your ideas are attractive and persuasive. 

I learned the first one while working at a charity. The idea is to appeal to nobler motives. Nearly everyone has two reasons for doing things, one is because it sounds good and the real one. Since everyone desires having things like honor, respect, and admiration. If you appeal to the nobler motives of people they will be persuaded. 

We used this to make people think they would receive more respect and admiration for working with our charity. And it worked nearly every time. They thought helping our charity would increase their honor and gain them respect and admiration, which motivated them to do what we say. 

The second strategy is dramatizing your idea. Which means putting on a bit of a show. I learned this as a salesperson at a gym. Whenever a client walked in, we would put on a show for them. We would show them the transformations of our clients and show how we could help them accomplish their goals. After the show, they would automatically sign up for our services. 

Authors Note

We wish our readers don’t just simply read this story but rather also reflect on the lessons mentioned. See if you can implement any of the lessons taught in your life.

Book: How to Win Friends and Influence People by Dale Carnegie (Purchase book on Amazon)


  • Appeal to nobler motives 

We all have the desire to gain respect, honor, and admiration. If you learn how to leverage these desires, you will be able to easily persuade people. 

  • Dramatize your ideas 

Put on a show, if you’re a salesman show the client how you can help them achieve their goals; show the stories of people that used your service and reached their goals / desires. 

Notice: All of the content above is fictional. 

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