Do this to convince people

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After working as the manager of an art gallery, Odin started working as the manager of a fast food restaurant chain. He was responsible for overseeing the franchises stores. One of Odin’s responsibilities was to negotiate with vendors to get the best deal possible. 

Odin had learned a lot about persuasion as a teenager. Being naturally curious led him to observe and learn from everything he experienced. Through reading and experimenting, he acquired lots of knowledge about persuasion. 

Most people don’t realize they handicap themselves by discussing things they differ on with the other side. Odin noticed whenever a person started negotiating by trying to solve things on which both sides differ, they were met with resistance. 

Odin decided to take a different approach, he believed the new approach would establish cooperation and a proggresive attitude. Odin would start negotiations by discussing things both of the sides agreed on. During the negotiation, Odin would continually emphasize both sides were striving for the same result and that the only difference is one of the method’s and not the purpose. 

When people started saying “yes” a lot more than “no”, a progressive attitude was established. Getting the other side to continually say “yes” and refraining from making them say “no” led to more progress and generally generated better results. 

That strategy helped the business improve operations and increase the quality of its products without compromising on their interests. During Odin’s tenure, the business saved lots of money and generated tons of revenue. 

Remember to never start by discussing things on which you differ with the other side. 

Authors Note

In this book, we examine Odin’s notebooks to learn how to win friends and influence people from him. 

We wish our readers don’t just simply read this story but also try to learn from Odin. 

Book: How to Win Friends and Influence People by Dale Carnegie (Purchase book on Amazon)


  • Get the other person saying “yes, yes” immediately.

When talking with people don’t begin discussing the things on which you differ. Begin by emphasizing and keep on emphasizing on things you agree on. Get the other person saying “yes, yes” and if possible keep them away from saying “no”. Emphasize that both of you are striving for the same end and that your only difference is one of the method’s and not the purpose.

According to studies, “no” is one of the most difficult handicaps to overcome. The answer yes will lead to a more collaborative environment. The answer no leads to the whole neuromuscular system to set itself on guard against acceptance, when the contrary happens and a person says yes none of the withdrawal activity takes place. The organism (the human) is in a forward moving, accepting and open attitude when they say yes. Hence it enables a collaborative environment. 

Notice: All of the entities and locations mentioned in this story are fictional.

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